How to Rebrand A Business | DEETOUR

Five Four made a complete 180 years ago because we were listening to the suppliers and the market instead of what we set out to make. From a full fledged Hip-Hop brand over a decade ago to the brand you know today, here’s how we rebranded Five Four.

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About Dee!

Dee is a seasoned entrepreneur, investor, and executive in multiple fashion and celebrity-focused ventures. He is co-founder and CEO of Five Four Group; one of the largest online platforms of vertically-integrated men’s fashion brands. He is also the co-founder of Young and Reckless; a multi-million dollar street wear apparel business.

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