Most Important Thing When Starting A Business | DEETOUR

The single most important thing to think about when starting a business, Product Market Fit! If you don’t have the right PMF, you might as well start over. Today I’m breaking down that process of finding, developing and maintaining a good MPF. 

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About Dee!

Dee is a seasoned entrepreneur, investor, and executive in multiple fashion and celebrity-focused ventures. He is co-founder and CEO of Five Four Group; one of the largest online platforms of vertically-integrated men’s fashion brands. He is also the co-founder of Young and Reckless; a multi-million dollar street wear apparel business.

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